Blow drying has a highly damaging effect on unprotected hair. Yet styling thin and limp hair or straightening curly or frizzy hair requires the use of a blow dryer – but this should always be done while minimizing the risk to your hair. Such was the purpose of creating CONDITION NATURELLE: applied after shampooing on the lengths and ends, this product detangles and protects your hair from damage induced by blow drying thanks to film-forming plant proteins. Your hair looks more attractive, full of shine and volume, ready for any hairstyles.