Rooted in
Real Results
Our treatments go beyond the surface to target the true source of your skin concerns — for results that last.
Education and Empowerment
Our goal is to empower you with knowledge, tools, and confidence so you can love your skin every single day.
Personalized, Heart-Led Care
No one-size-fits-all here. We get to know you and craft treatments that meet your skin where it’s at.
Rowena Arnold
Owner and Licensed Esthetician
With over 25 years in the beauty and skincare industry, Rowena brings deep expertise and a heart-led approach to everything she does. Her background spans hair, makeup, and skincare sales — including managing teams at CHANEL and MAC — before becoming a licensed esthetician and opening Derma Bella Skin Studio.
Rooted in both science and soul, Rowena’s approach blends advanced technology with a whole-body perspective, focusing on long-term skin health over quick fixes. Her treatments are personalized, intuitive, and designed to leave clients feeling seen, supported, and radiant from the inside out.
When she’s not in the studio, Rowena is a community volunteer, a firefighter’s wife, and a proud mom of two — always balancing business, family, and the joy of helping others feel their best.
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Serafiina
Licensed Esthetician
Finna is passionate about helping clients feel confident in their own skin by enhancing the features they already love. Drawn to esthetics by her curiosity about the skin and how it can be supported and improved, she loves creating beautiful, low-maintenance results that still feel completely natural.
Her favorite services are lash lifts and brow laminations, where even the smallest changes can make such a noticeable difference.
Her approach to skincare + beauty is always clean, natural and personalized, with the goal of helping every client leave feeling relaxed, pampered and genuinely excited about their results.
When she’s not in the studio, you’ll probably find her hunting down a new matcha spot, shopping, spending time with good friends or laughing way too hard with the people she loves.
Melinda Prosser
Licensed Esthetician
Melinda has been a licensed esthetician for over 20 years in Silicon Valley + is known for her natural + results-driven approach to skincare + wellness. Her passion for esthetics began with her own struggle with severe acne, which was finally resolved thanks to a compassionate esthetician who changed her life—and inspired her career.
Now living in the Santa Cruz mountains she has joined Derma Bella Skin Studio to combine holistic care with advanced modalities to support skin from the inside out, always guided by the belief that “skin glows where energy flows.”
Specializing in brow design, lash extensions, and event makeup, she’s also known for her deeply calming presence and knowledgeable-personalized care that helps clients feel their best—inside and out.
When she’s not riding horses, baking something sweet, or getting her hands in the garden, you’ll find Melinda exploring all things wellness and self-care.
Pick Your Skin Support
Expert Healthy Aging & Acne Treatments
Rowena is incredible! She is highly knowledgeable and I felt very supported during my session.
This was my first session with Rowena and I trusted her instantly. She is one of these people I can give myself to wholeheartedly and know I am in good hands. I highly recommend Rowena and Derma Bella Skin Studio!
Gitta S.
Signature Radiance Lift Facial
Rowena is simply amazing.
oh where do I begin! Rowena is simply amazing. Not only is she kind and wonderful to spend time with, she knows her stuff! It is so refreshing to find a skincare expert who is root cause focused. Rowena's passion and years of experience shows with her individualized treatment plans, and supplementation. I noticed big changes in the texture and pigmentation of my skin / acne scars after just my first biomicroneedling facial, and I am so excited to continue working with her <3 Thank you Rowena, you are the best
Alex W.
Bio Micro Needling
Rowena's services check so many boxes for me!
Self care, skin rejuvenation, whole body relaxation, and uplifting conversation. I walk away with a feeling of complete bliss.
Kim F.
Signature Radiance Lift Facial
I've been a client at Derma Bella for over 8 years!
Whatever your skin issue, Rowena will either have the answer or she will connect with her network of professionals to find the answer! Because of a childhood accident that left me with facial scarring, I have some very specific skincare needs. I often feel shy or hesitant when finding a new skincare expert but with Rowena, I immediately felt seen, heard and comfortable.
Teresa C.
Signature Radiance Lift Facial
Come Visit Us in Santa Cruz
Location
5161 Soquel Drive, Suite E
Soquel, CA 95073
(831) 685-2355
Hours
Monday - Saturday by appointment only.
